The homepage of your website is the first impression people have of your business. If a visitor lands on a homepage that is confusing or difficult to look at, you’re going to have a high bounce rate because they are going to leave as soon as they arrive. You only have seconds to make a good impression, so your homepage has to contain a specific set of qualities in its design so the impression is a great one.
Be Clear and Upfront
One of the worst things for a visitor is to arrive on the website and have no idea what it’s about. We live in the age of instant gratification, so they want to know right now what they are looking at. They aren’t going to scroll the entire page to get an idea, nor are they going to start clicking through the navigation if they’re not immediately interested. This is especially true when the visitor is using a mobile phone. Mobile users don’t want to scroll down their screen forever or have to click through a mobile menu more than they want to. In fact, there is a mobile bounce rate problem of approximately 60 percent.
So, make it loud and clear what you are selling so you grab the interest of your visitor immediately. They’re there because you have something that they are looking for. Show them you can meet their need.
Content Is Everything
The homepage must also contain content. You can’t put a few photos on the homepage and expect the user to know what you offer. Content is your communication. Text, video, and photos can work together to create a visually appealing hub of information.
The content should also utilize the proper tags. There should be an h1 tag, which is the main title on the page. The h1 tag then needs to be followed by h2, h3, etc. Those are your subheadings. Subheadings are very useful and great for keyword integration. When search engines send their crawlers to your website, they look for consistencies in the text. The crawlers locate those keywords and index the website accordingly.
Photos should have an “alt” tag that is a description of the photo. Search engines can’t see photos, so they rely on the alt tag to know what the photo is about.
The content, photos, graphics, videos, colors, slideshows, and other elements work together to create an aesthetically appealing website. Everything should be placed accordingly so that the information isn’t overshadowed by the visuals. You need a good balance of visuals and text.
Lastly, you need to ensure the contact information is visible from the start. The perfect placement for contact info is in the header of the website. The header is the first thing a visitor sees when they land on the homepage. This is especially useful for mobile users because their phones may identify the phone number, which turns on the phone’s “click to call” function. All a mobile user has to do is click the phone number and they can call you with any questions they may have.
When you have a website that contains all these qualities on the homepage, you increase the level of engagement of your customers. Increased engagement means they are more likely to browse through the website. The visitor may also become a lead or a customer.